Michelle Salinas | Licensed Insurance Broker | NPN #16698106 | New Mexico
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  • (505) 755-0212
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  • (505) 755-0212

Empowering People-First CEOs

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Your employees are your greatest asset. Your benefits package should act like it. I work with people-first CEOs and Executive Directors who are done watching premium increases erode their margins, benefit packages fail their teams, and top talent leave for employers who simply offer better coverage. As an independent licensed broker, I'm your quality control for employee benefits — not a carrier rep, not a vendor pushing a portfolio. I work for you.

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imagine this

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→ Premium increases that aren't eating you alive → Benefits structured to reduce payroll tax exposure — without changing healthcare plans → Coverage that actually protects employees from high out-of-pocket exposure → A team that feels seen, supported, and less likely to walk

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everything falls into place

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I set up your coverages like dominos: when that one thing happens, everything falls into place — and your people have more options instead of just more bills. Smarter Benefits = Better Protection + Retention

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Retention That Works Quietly

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When your people feel genuinely protected, they stay. Benefits done right become a loyalty mechanism — not just a checkbox.

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Compliance Confidence

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You stay ahead of ACA requirements, contribution thresholds, and regulatory changes without having to track them yourself.

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A Broker Who Works for You

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Independent means I'm not tied to any carrier. I shop the full market at every renewal and present what's actually best for your group — not what pays me the most. Why do I do this work differently than most brokers? Because I believe that when a leader truly knows themselves, they build differently — with more intention, more care, and a genuine commitment to the people around them. That's the kind of leader I'm here to serve. And that's the standard I hold myself to as your broker.

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This is for you if

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You lead a company of 15–150 people and genuinely care about your team's wellbeing You're frustrated that benefits feel complicated, expensive, and underappreciated You want a broker who explains their reasoning, not just their recommendation You're open to a different approach if the numbers support it You believe that protecting your people and protecting your margins aren't mutually exclusive

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This is probably not for you if

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You're looking for the cheapest possible option regardless of coverage quality You want someone to just renew last year's plan with no questions asked You're not open to reviewing your current broker relationship

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Our Process

Step 1 — Discovery

We spend 30 minutes understanding your team, your current coverage, what's working, and what isn't. No forms, no jargon — just a real conversation about your business.

Step 2 — Market Analysis

I run your group through every carrier that makes sense for your profile and bring you a clear, side-by-side comparison. You see exactly what the market offers and where you stand.

Step 3 — Strategy Session

I present your options with my recommendation and the honest trade-offs. You make the final call — I make sure you have everything you need to make it confidently.

Step 4 — Implementation

I handle the carrier paperwork, enrollment communications, and employee education. You stay focused on your business.

Step 5 — Ongoing Partnership

I'm your point of contact for claims questions, mid-year changes, and renewal strategy.

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