Michelle Salinas - Michelle Salinas | The Digital Edge

Author: Michelle Salinas

The Digital Edge Inc. CEO and small business growth expert Michelle Salinas can find ANY business owner a minimum of $10,000 lying hidden in their business. As a certified Six Sigma Green Belt and Scrum Master with a wealth of implementation and business development experience, she has the ability to help small business owners generate more clients, close more sales and increase their overall annual revenue by 5-30% or more consistently placing them in a position to dominate their market year after year. In her role as a Business Growth Expert, she has found over $4 million dollars of additional revenue for small businesses in one quarter. In her business analysis she covers up to 40+ areas and implements strategies that are tested and proven to transform cash flow and profits for a small business.

𝟱 𝗧𝗶𝗽𝘀 𝘁𝗼 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗖𝘂𝘁𝘁𝗶𝗻𝗴 𝗢𝘂𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆

Posted on January 28, 2023 by Michelle Salinas

Many people think that creativity and organization are mutually exclusive. You either have a messy desk and a cluttered home or an office that’s a flurry of productivity. But the truth is, there are ways to simplify your life without cutting out creativity.

The key is getting creative with managing devices, documents, project files, and other clutter in your life.

There are many steps you can take to simplify your organization.

For example, you can scan important documents to keep safe and store them digitally. If you’re working on a project, create a shared folder or file that everyone involved in the project can contribute. If you’re working from home, use a project management app like Asana to help keep your projects on track without feeling too cluttered.

Try these tips for simplifying your organization without cutting out creativity:

1. Avoid taking on more than you can handle. It’s natural to want to keep busy and have a lot of projects going at once. But you’ll only succeed if you can manage your time effectively.

● Save time by creating a timeline for each project and focusing on the relevant tasks of that project.

● If you’re switching between multiple projects, prioritize them so that you’re working on the most important one at any given time.

2. Don’t marry your great ideas. You may have unique ideas. But making those ideas happen won’t happen if you don’t manage the details first. Also, you can’t expect to fulfill any of your thoughts if you keep switching between them.

● Try scheduling a few hours of your day to focus on one thing. If you have more than one project going on, schedule blocks of time for each project, so you can focus on getting it done and meeting your goals.

3. Arrange your to-do list. It’s easy to get overwhelmed by the number of projects and tasks you have. By consolidating your lists into one place, you make it easier to stay organized.

● If you plan on creating a digital file that everyone involved in the project can edit, make a template to gather all of your needed information and work together on it.

● Create a central document with all your tasks for different projects arranged logically. This type of document helps you see each project from a bird’s eye view and identify any issues that might arise.

4. Break your tasks further down into weekly items. To further simplify your organization, break down each project into weekly deadlines. Breaking down tasks gives you a strong sense of what’s coming up and what’s over. It also helps you target specific tasks and ensure that they’re completed on time.

● Check in with yourself at the beginning of the week. Try to see how much work is left and how much time is left.

● Remember to stay realistic. Don’t expect to go from 0 to 100 overnight. It takes time to achieve your goals, so adjust your timeline accordingly based on the work that’s left.

5. Make the most of your greatest asset. There’s no way around knowing that time is one of our greatest assets. It’s the only thing that we can’t get back. So, use it wisely.

● Try not to overschedule yourself, or you’ll find that you’re busier than ever with little to show for your efforts. Also, remember that every decision you make wastes a small part of your time.

● The more decisions you have in a day, the less time is left for actual work. So, try to avoid micro-decisions that don’t rely on logic and streamline your daily task list.

If you’ve found yourself struggling with organizing your tasks while maintaining your creativity, this guide may help you simplify your system. But they’re not enough to guarantee success. The one thing that all of these ideas have in common: time management.

Time management is the lynchpin for any productivity-related endeavor. If you’re too busy to manage your time correctly, then things slip through the cracks – no matter how organized you are otherwise. So, if you hope to achieve new heights of organization, remember that time management is critical – first and foremost!

#skills #work #productivity

5 Tips For Retaining Your Staff During Difficult Times

Posted on January 19, 2023 by Michelle Salinas

Whether you’re a team leader, manager, or business owner, your team is one of the most valuable assets your company has.

Without dedicated members of staff, you wouldn’t be able to complete necessary projects, inspire your customers, drive sales, or build your brand presence.

Unfortunately, many companies spend so much time focusing on their customers and profit margins that they forget to retain and engage their staff. Around 3 million Americans quit their job each month in search of better opportunities.

Now that remote work solutions are making it easier for staff to find new roles anywhere, it’s even harder to convince your people that they should stay with you.

With difficult times on the horizon for most businesses, here are some of the top strategies you can use to retain your employees and team members.

Get Salary and Benefits Right

Although there’s a lot more to having a happy workforce than offering them the right salary, it pays to provide a decent wage. Most of the talented team members that are looking for jobs right now know how much their skills are worth. If you’re not willing to pay your employees what they’re worth, they’ll find another company that is.

Around 56% of employees say that healthcare and insurance concerns also keep them at their job. If you can’t offer the most competitive salary in your area, maybe you can make the job more appealing by offering additional benefits.

Everything from better flexible working options to access to private healthcare can boost your chances of getting and keeping the talent you need.

Listen To Your Team Members

The easiest way to ensure that you’re going to keep staff members around is to give them a voice and listen to what they have to say. Employees are more likely to feel invested in a business that takes their opinions and insights seriously.

With that in mind, ensure that your company culture encourages feedback and regular discussions between members of staff. If your employees aren’t happy with the way you’re currently running things, give them the opportunity to make suggestions about things they might like to change.

Listening to your team members, even if that just means giving them a way to give anonymous feedback to your leaders, could mean that you become aware of significant issues much faster. This way, you can fix issues before they grow too large.

Create Leaders, not Bosses

Everyone dreams of being the boss at their company. However, the reality is that it means a lot more to become a memorable leader. The unfortunate truth is that most of the employees in the current landscape don’t leave their business at all – they leave their manager.

The people in your team responsible for leading others should have all the characteristics of an inspirational and motivational leader.

Look for people who can handle challenges calmly and think outside of the box.

Provide your leaders with training that will help them to manage positive and negative feedback and support their teams in achieving their goals.

A good leader doesn’t just dump the responsibility for mistakes onto staff members and scream at people until work gets done. Genuinely incredible leaders are the people that keep the team moving forward, even in times of trouble.

Invest in Your Employees’ Future

If you’re not going to invest in your employees, why should they invest their time in your company? How can you invest in making your staff members more skilled in their roles?

Most team members want to see a future for themselves in your business, which means that they need to continue developing their knowledge and talents. Offering training and educational opportunities is a great way to ensure that your staff members feel as though they’re moving consistently in the right direction.

You can even build mentorship programs so that employees can teach each other.

If you’re not sure where to get started when it comes to offering training opportunities, try having one-to-one meetings with your staff. This could be a great way to develop individual plans for each of your team members.

Make Them Proud to Work for You

Finally, we’re living in an age where employees don’t just want a great salary and lots of benefits from the ideal job. Your team members want to feel like they’re working for a company that’s making a positive difference in the world.

In today’s activism-fueled environment, you’re either part of the problem, or part of the solution.

Find out what your team members are passionate about and get involved. This could mean that you create a new green living strategy for your business where you can cut down on your carbon emissions. Another option involves getting involved with local charities and non-profits or investing in your local community.

The more you show your employees that you care about more than just money, the more they’ll feel happy working with you, and the more likely it is that they’ll stay with you for the long term.

Quick Networking Tips for Entrepreneurs Short on Time

Posted on January 18, 2023January 18, 2023 by Michelle Salinas

Networking is one of the most valuable things you can do as a business owner.

Studies suggest that networking at events can gain companies up to 20% of their new customers, and a networking strategy can also be the key to finding new investors and partners that will help to grow your business.

Unfortunately, it isn’t always easy to network successfully.

Not only do you have to get used to the awkward initial introduction phase when you’re trying to make connections with others, but you’ve got some serious time constraints to worry about too.

Building connections takes time. But, as every entrepreneur knows, time is money. So how do you ensure that you’re still working on your networking strategy when you’re strapped for time?

Try these strategies…

Make It a Daily Habit

The more you practice networking as a daily habit, the more naturally it will fit into your day.

Rather than setting aside an hour a week where you can go and talk to people who could help your business to grow, you use five minutes each day. Start the morning by sending emails to others online and connecting with your peers on social media.

Put phone calls with potential partners and investors into your calendar and work through them every time you’re stuck in traffic or waiting for something else to happen.

If networking is as much of a habit as brushing your teeth or your hair, then it starts to feel more natural.

What’s more, when networking becomes a habit, it also emerges as something that you force yourself to make time for. You’re less likely to make excuses that you don’t have a moment to spare.

Leverage New Connections

Networking isn’t just about building new relationships.

There’s a good chance that you already have some quality people in your existing network who could help to introduce you to important figures in your space. A great place to start building your network is in the workplace.

Get to know your teams and learn about their background. Grab lunches with staff when you have the opportunity and look for chances to get to know new people through them too. You might discover that your internal network has a lot more value to offer than you originally thought.

Getting to know your team could also reveal that certain employees have hidden talents that you could be utilizing better in your business.

Use Existing Activities

If you already take part in social activities from time to time, why not use those as part of your networking strategy? If you regularly volunteer at non-profit organizations, then you can strike up conversations with people in this environment.

Even if you don’t gain any valuable connections, making the time to connect with others and practice your networking skills will benefit you in the long term. You can chat everywhere — from your gym to your laundry place.

Getting practice into your day where you can work on your ability to build emotional links to others is a lot more valuable than most people realize.

Schedule Important Events in Advance

If you do want to make time for a specific in-person networking event, then it’s important to prepare well in advance. Chances are that you won’t be able to attend most events at the last minute, but you can go to the important ones by staying organized.

To help improve your chances of regularly networking, attempt to attend at least one each month – even if it’s an online event. Make a list of the events that you most want to attend and add them to your calendar, so you have plenty of time to prepare.

Be selective about the kind of events you choose. Ideally, you’ll want to visit an environment where you can reach people who are going to benefit you and your business.

Use Social Media

Finally, social media is one of the most popular and convenient ways to network these days.

Make a little time each day to go through your LinkedIn connections and reach out to those who might be valuable to your social circle. The key to success with social media networking is ensuring that you don’t let it eat up too much of your day.

Set a specific amount of time aside so you can avoid getting distracted for too long. If you have multiple social accounts, consider consolidating them with a social media marketing tool, so you can share content more easily and attract potential connections to you.

Looking Forward

Networking is vitally important for your success and that of your business. Keep these tips in mind to enable you to perform critical networking activities without it taking time away from the rest of your business.

About the author:

Michelle Salinas is a well-versed Consultant with 20 years of experience in client relations, sales, marketing, and project management.

She helps c-level executives and business owners find $100,000 or more of additional revenue in their company without having to spend extra dollars on marketing or advertising. She has found $10 million dollars of additional revenue in the businesses she has assessed.

Download her book at https://TheDigitalEdgeInc.com/book

Follow her on social media at https://MichelleSalinas.co

#instabiz #success #studies

Are You Aiding & Abetting E-Myths?

Posted on August 25, 2020August 25, 2020 by Michelle Salinas

Are You Aiding & Abetting E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.

First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:

Desire
Some capital
Projected a targeted profit

This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at record pace, but after a few miles people start slowing and some drop out entirely. Building a successful business takes stamina and agility.

The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.

Let’s take a minute to talk about entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing and the potential failure of a business.

The emotions that occur, in order, are:

Exhilaration
Exhaustion
Despair
Sense of self-loss

This is usually cause by the e-myths and assumptions we talked about. You can get your hopes so high on instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the knowledge. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this. Use our GUIDED TOUR to get the business coaching you need to avoid feeling overwhelmed and defeated.

🔺 READY TO TAKE A TEST DRIVE?

Download my FREE e-book “The Hidden Profits” at https://MichelleSalinas.com

Attend a FREE webinar for proven strategies and actionable steps to increase your cash flow!
Register at https://thedigitaledge.clickmeeting.com

Do It Like the Big Players!

Posted on August 6, 2020August 6, 2020 by Michelle Salinas

Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects.

Most of successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results.

Here are some ways to put together and execute a professional, effective ad campaign:

Put together a short report that’ll you’ll automatically send to prospects when they contact you. This should include a short description of your business and what you specialize in. Don’t forget to include case studies, samples or other proof of your success.
Develop value-oriented yellow page ads.
Consider newsletters as a way of educating and informing customers about your industry and services offered.
Offer a free seminar, webinar or other lecture to build awareness of your business, but make sure you make the information pertinent to your target market and find speakers who are respected and known in the industry.
Buy an existing business, introduce better marketing and grow this new business faster than a “from scratch” business.
Always test different versions of your ads to find the most effective ones.
Use direct mail marketing to grow your business.
Put together a database of previous customers and send them new information.
Offer incentives such as frequent purchasing benefits, loyalty programs, referral programs or others.
Approach large firms who may need your services and negotiate a deal to be their exclusive expert in your field.
Offer a 24-hour information line with a regularly updated recorded message. Make this available to all past and future customers/clients.
Donate time or materials to local charities to show support in your area.
Offer public clinics for the general public to come along and discuss what they need that’s free and approachable.
Organize seminars your customers/clients can pay to attend by putting together a high-perception value package.
Approach local newspaper by offering to write a weekly column about your area of expertise. Don’t ask for money, just a byline and bio.
Develop a weekend or other destination seminar for customers/clients, not only does this give you an action-packed weekend with the most important people, it gives them a tax-deductible business adventure.
Take a good seminar and turn it into written form as a home study, member site program, audio or video program.
Approach large companies and offer to give seminars to their employees, investors or management.
Be proactive with your marketing plan.
Barter for your marketing. Offer products or services in lieu of payment.
Be willing to bring in new clients, even if at an initial loss because it will likely pay off later.
Regulate your marketing budget to maximize the potential income from them to hit the next year and try to push back advertising costs for the next year to offset your expenses.
Make offers to target markets or target market businesses to pay them for referrals or shared databases.
Offer loaner products to replace equipment that’s be repaired or refurbished.
Give away something free to everyone who brings in a print version of your advertisement. This is a great way to see which ads are giving you the most bang for your buck.
Continually consider what new products/services you can offer to current customers/clients.
Develop a mail order division of your company.
Offer a proposition to your competitors to trade customers/clients you were both unsuccessful in selling to.
Use different marketing tactics as an excuse to attract new customers/clients with new offers and goodies.
Offer a “you-choose-the-price” program. This is especially good for product you just can’t seem to sell.

So, there are 30 great ways to market to other professional and businesses. Some other great ways to get your name out there for little or no cost are:

Get involved you in your community-volunteer, donate to local events, etc.
Join your local Chamber of Commerce and attend the networking and other activities throughout the year.
Join a local, state or regional professional associate for further networking opportunities.
Become a board member of a local organization.

Advertising should never be your only method of marketing, there are a myriad of ways to get your name out there in a way that feels personal to potential customers/clients.

“Effective advertising…must be used to get your name out to the public. If your name is not familiar to people, they will not come to you.” Jay Abraham

If you’re not sure where you start with your marketing plan or how to reach out to your local community, competitors, customers/clients and others who could influence your business in a highly positive way, try our GUIDED TOUR to experience the tools and resources we have to boost your business to the next level and beyond.

🔺 READY TO TAKE A TEST DRIVE?

Download my FREE e-book “The Hidden Profits” at https://MichelleSalinas.com

Attend a FREE webinar for proven strategies and actionable steps to increase your revenue and profits by $10,000 or more WITHOUT spending a cent on marketing or advertising. GUARANTEED! Register at https://linktr.ee/MichelleSalinas

How Well Do You Know Your Vendors?

Posted on July 20, 2020 by Michelle Salinas

It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding.

The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there.

Look for great ways to offer your vendors rewards for helping grow your business and everyone wins. One of ways you can do this is by offering performance based incentives that are much larger than their normal charges.

Here’s the step-by-step process to putting together a partnership with a vendor:

Approach all the vendors you work with and offer an incentive based on performance.
Put the generous incentive plan together from their perspective, even take suggestions.
Develop a clear, concise and easy to track incentive plan, this will increase competition between vendors and therefore higher performance levels.
Encourage subsequent sales instead of focusing only on the initial sale. By doing this you can give away more of the profit from the initial sale to your vendors and make higher profits off the back end products. Encourage:

Future sales
Upsell better and more profitable products/services
Cross-sell to additional products

Create an incentive plan that’s irresistible to your vendors by offering generous, exclusive compensation.

Think of all the vendors you work with and the creative ways you can put together an incentive plan that entices them to be part of your business. Use their talents, capabilities and connections and you’ll both be winners.

Putting together an incentive plan doesn’t have to be a complicated process. Use our GUIDED TOUR to come up with some great ideas and put your incentive plan together for maximum results.

Is Manifestation Magic BS?

Posted on July 20, 2020 by Michelle Salinas

The most common reason why people get self-help guides and attraction mindset products is so that they can attract wealth. Most people will agree that they could always use more money.

You’d think that with all the guides and products out there, everyone would be rich and living an abundant life. Yet, most people struggle daily.

When we came across the “Manifestation Magic” website, our first question was, “Does the world need another product on the law of attraction?”

Putting our skepticism aside, we decided to review this product… and give you a brutally honest review about it.

Manifestation Magic is a series of audio tracks that have brainwave entrainment frequencies. By listening to these tracks when you’re about to sleep, your brain will be more receptive to the hypnotic suggestions.

There will be much less external and internal interference. It’s a brilliant concept.

What You’ll Find Inside:

Before looking at the benefits of Manifestation Magic, let’s look at what you get – and you do get a lot.

Quick Start Manifestation Guide (PDF, Kindle, iBook versions)
Twilight Transformation Energy Orbiting Track
7 “Energy Orbiting” Tracks to Enhance Chakra Wealth Energy.
The “Push Play” Audio App
60-Day, Money-Back Guarantee
Bonus #1 – Chakra Power System
Bonus #2 – 360 Transformation System
2 Surprise Bonuses – The Abundance Miracle System & 7 Sacred Signs

This package sure doesn’t hold back. We were quite surprised to receive so much content for a reasonably low price.

Manifestation Magic is a complete system that’s more comprehensive than most books in this genre… BUT… content alone isn’t enough.

There is still one VERY IMPORTANT question that must be answered…

Will Manifestation Magic Help You?

Actions that matter: The biggest problem we had with books like The Secret was that all you had to do was think positively to see results. This Pollyanna approach to manifesting wealth or anything in life sounds good, but rarely works. Manifestation magic requires you to listen to the audios. This is work. It’s not hard work – but it’s necessary work.
Builds a strong foundation: The reason why Manifestation Magic works and has positive testimonials is because of the science behind it. You’re gently taken from a place of lack to a place of abundance. This is crucial.

The reason it helps you with your health is because it creates thought patterns within your mind where you are more focused and stick to your goals.

The expertly designed sonic landscape in the audios will induce a state of calm attention where you don’t lose focus and renege on the promises you made to yourself.

Manifestation Magic is not only about wealth. It fixes the underlying and fundamental issues in your thinking that is sabotaging every aspect of your life in one way or another. It helps you to get healthy and stay healthy.

It’s very difficult to do this solely with books, because we are creatures of habit. So, by listening to the audios, we can delve deeply into the mind and fix the inconsistencies that are sabotaging our efforts. Manifestation Magic does this better than any book we’ve seen.

Consistency: by asking you to listen to the tracks daily, Manifestation Magic builds patterns of thought and habits without you even realizing it. You’re becoming more positive and your thinking is elevated to the next level.

Clearing out the trash: No amount of positive thinking can work if you’re still stuck in your old patterns of thinking. It’s like applying nail polish on a rash to hide it.

You must treat the problem. Manifestation magic has “Energy Orbiting” audio sessions to clear abundance blocks in your mind. By clearing the old obstacles, your path will now be clear to manifest miracles without your attempts being impeded.

All-Encompassing System: On the surface, Manifestation magic looked like just another run-of-the-mill self-help product. We were so wrong.

There are audios, a QuickStart guide and about 14 bonus audios that will help you with your wealth, love life, spirituality, etc. It’s so much more than a wealth attraction product and it lived up to its promises.

Easy to use: There’s no denying the fact that it’s easier to listen to audios rather than force yourself to think and visualize positive images when your life around you is in shambles.

Manifestation Magic is a very practical and down-to-earth program that understands that you need to make changes WITHIN before you can make changes in your life. The canvas must be clean before you can create a masterpiece. We loved the audio tracks with the gentle pulsating sounds!

Genuine Testimonials: The official sales page has reviews from customers who have tried the product and seen changes in their life. That’s social proof that the audio tracks deliver on the promise.

Instant access: This is a digital product. You’ll get instant access to it and can start changing your immediately. No shipping costs or delays.

60-Day Money Back Guarantee: This point alone shows the abundance mindset that Alexander has. He has so much faith in his product that he has given you enough time to test out the product and make changes in your life.

If it doesn’t work, you can always get your money back. We’re guessing that you won’t because Manifestation Magic will add magic in your life. Still, it’s a risk-free purchase.

What are Subliminal Messages and NLP?

Subliminal messages have been around for decades. Terms such as ‘self-hypnosis’, ‘binaural beats’ etc. have been used to describe audio tracks that gently work on reprogramming your subconscious mind while you sleep. These tracks are easy to use because they require very little effort on your part. All you do listen to them when you’re in a sleepy and more suggestive state.

NLP refers to neurolinguistic programming and it was invented by Richard Bandler and John Grinder. NLP is used to change your behavioral patterns by altering your neurological processes. It’s akin to creating new outcomes by changing your habits.

What makes Manifestation Magic so powerful is that the audio tracks that come with this program infuse both subliminal messages and NLP. That makes these tracks even more potent and effective.

Any downsides to this product?

There are a few downsides. No product is perfect… and thankfully, the only 2 cons we could fine were just minor issues.

1) Can only be purchased online You’ll not be able to purchase this product from a bookstore. It’s a digital product and you need a computer and an internet connection to access and download it.

The product vendors intentionally made it this way so that they could keep the production costs low and make it affordable to the masses – and help as many people as possible.

2) Audio tracks may not be suitable for everyone Some people may find it difficult to listen to the tracks because the frequency may be jarring to them. This is a very small minority – but it happens.

The good news is that you just need to contact the support team of Manifestation Magic and they’ll mix a new audio track for you with a different frequency that you can easily listen to – and they will do it for FREE! Excellent customer support here.

Should You Buy It?

Definitely! This product delivers what it says on the tin. You’re backed by a guarantee and you’ve nothing to lose and everything to gain.

It bridges the gap between visualization and results. The audios will accelerate your results if you’re already practicing daily visualization. It’s the missing piece of the puzzle.

There must be action, if you wish to see results. Listening to the audios is the action that you must take to change your life fast and manifest the health you wish to see.

The house of your dreams, the fast car your heart desires, the extra money in your bank and the financial freedom you want is within reach. It may seem like hype, and we were cynical too… but Manifestation Magic does give you the edge you need to make your dreams come true.

Give it a try and you’ll never look back.

>>Get Manifestation Magic Now!<<

Telemarketing is NOT the Anti-Christ!

Posted on July 11, 2020 by Michelle Salinas

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!

With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services.

Here are the key steps to putting together a highly effective direct mail marketing program:

List all benefits customers will get from the purchase of your products and services.
Pick the single most powerful benefit out of that list.
Build an attention-getting headline around that benefit. Remember to use emotion-fulfill the desire to be young, wealthy, desired, popular or successful.
Develop a sales letter using the headline you created to grab attention, provide information and motivate customers to act.
Put together supplementary items, such as a brochure, order form, reply envelope or note that encourages them to read the letter.
Rent or purchase a mailing list.
Compare cost of mailing vs. cost per order.
Continue to test and refine your direct mail marketing plan.

You can see how direct mail marketing can help you find a local or even country-wide target market to send letters or postcards to and draw in new clientele and customers. Fine-tuning your marketing campaign will bring better results and therefore lower the overall cost of the campaign.

To be successful in telemarketing you need to:

Put together a plan, so you know exactly what you want to accomplish during the call.
Develop a list of topics to discuss and the questions you want to present around these topics.
Input verbiage checking to see if you are calling at a good time.
Include enough questions to keep the conversation interesting, but not too many to sound like you are interrogating.
Start with broad questions and narrow your focus as the conversation continues.
Offer feedback to show them you are paying attention and appreciate their time.
Don’t insult their intelligence or manipulate them.
Listen first, talk second.
Be relaxed and conversational.

Telemarketing doesn’t have to be the trauma it’s made out to be. You can put together an honest, personal and effective telemarketing campaign that is endearing, informative and gets the job done. Think of how you would want to be treated on a marketing call. Ask your friends and family what they hate most about the telemarketing calls they get and work hard to craft your plan in a better way.

“When selling by telephone, you have approximately thirty seconds to convince the customer to listen to you. You need an opening statement that captures their attention, conveys who you are, what you want and why the prospect should listen.”Jay Abraham

It’s easy to see how direct mail marketing and telemarketing can positively affect your business by bringing in new customers and increasing the level of awareness about your products, services and company branding. Our GUIDED TOUR offers the resources and tools you need to work through these processes and put together the best marketing plan you can.

Turn Prospects into Customers Overnight!

Posted on July 1, 2020July 1, 2020 by Michelle Salinas

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs, and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

However, this can still occur. There are two ways to deal with this:

Offer to refund money-no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for you to test the market.
Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s’ braces, or another tangible reason. Customers love that this makes you feel so much more human.
Offer a referral incentive.
Offer a smaller, more inexpensive product first to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name your own price” incentives.
Offer comparative data or other comparison tools.
Offer a trade-up or upgrade to something they already have.
Offer additional, educational information to help them make the decision.

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/service and target market. Remember this…

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham

Need help with figuring out the best strategy for converting prospects into customers? Our GUIDED TOUR gives you exclusive access to the mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.

Kick Start Your Marketing

Posted on April 17, 2019June 28, 2020 by Michelle Salinas

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.

In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

Research potential customers, buyers, competitors and their preferred methods of distribution.
Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
Follow up with your 3-step process from above.
Develop systems for contact follow through, quality control standards and customer service.
Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.